Wirecutter Deals, Explained | Reviews by Wirecutter

Wirecutter Deals, Explained | Reviews by Wirecutter

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We often use the phrase “street price” on our Deals page. Street price isn’t the same thing as the manufacturer’s suggested retail price (MSRP). An item’s street price is the typical price we see for it or its average nonsale price. For example, our top portable Bluetooth speaker pick, the UE Wonderboom 2, has an MSRP of $100. However, over the past four to five months, we’ve seen it often at $80, with a few discounts that have brought it even lower. As a result, the speaker’s street price sits between $80 and $90. If our listed street price and the MSRP are the same, it means the item rarely sees any discounts at all, and we take that into account in our assessment of a deal.

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